It all began in the 1940s when New York designer Gertrude Davenport took a piece of white terry cloth, draped it sarong-style around a woman's figure, closed it with a top and side button, and christened it the "Wraparong". In 1947 Miss Davenport was granted a patent number for her design, one of the earliest in the fashion industry; it now resides in the Costume Institute collection of the Metropolitan Museum of Art as an important example of the evolution of American Loungewear.
With this simple design a fashion trend was born. The trend grew into a whole line of comfortable, stylish terry cloth apparel, and its success launched an entire direct marketing business: The Tog Shop issued its first mail order catalog in the early 1950s. Today, the company offers updated classic apparel through its catalog and web site to mature women who value style, quality and comfort in their clothing, and who appreciate the highest levels of attentive, personal customer service.
